B2B SEO Specialist · Fractional CMO · Panama City
ELSIE MUÑOZ C.
I help specialized B2B companies rank on Google and win clients consistently and predictably, without depending on referrals. #1 on Google for niche B2B companies — maritime, technology, and industrial — with zero paid ads.
"I've lived several lives — engineering, culture, marketing — and all of them taught me to see the big picture and solve problems in unconventional ways."
About me
Marketing leader.
B2B SEO specialist.
I'm a Fractional CMO and growth strategist, specialized in positioning niche B2B companies on Google — without relying on paid ads or referrals. I work with organizations that already invest in marketing but aren't seeing the growth they expect, and I find out what's really blocking their progress.
Most of the time the problem isn't the campaigns. It's unclear positioning, a leaky funnel, or a strategy built for a different stage of the business. I diagnose first, then build the strategy — with SEO and GEO as one of my main engines for predictable growth.
My background is unconventional: I have an MBA, a degree in Industrial Engineering, and I've been a cultural content curator, a university professor, an agency builder, and a consultant. That breadth is an advantage — I get up to speed fast in new industries and see things a 100% marketing profile doesn't.
Fluent in Spanish (native), English (C2), and French (C1).
Impact
Numbers that
speak for themselves.
What I do
Where I add value.
Case studies
Selected work.
What my clients say
Delivered solid work that exceeded our needs and requirements.
The work drove a 40% increase in ticket sales and a larger audience. Elsie worked efficiently and managed to reduce marketing costs while increasing leads.
Track Record
13 years.
Many industries.
One focus.
Consulting, agency, corporate, and education. I understand different operating contexts, and I get up to speed fast wherever I land.
↓ Download full CVBlog
Thinking out loud about
marketing and growth.
I write about what I learn working with companies across LATAM: strategy, hard decisions, and what nobody tells you about growing a business. (Posts are in Spanish.)
Read my blog →"Most marketing problems aren't marketing problems."
— Elsie Muñoz C.
Contact
Is your B2B company invisible when your customers search online?
Available for diagnostics, one-off projects, or monthly retainers.
info@elsiemunozc.com